I worked with one of Europe's largest avant-electronic festivals, Berlin Atonal, to craft a comprehensive social media marketing plan for it's biggest festival to date. The festival ran over 11 days with 200+ artists taking over Kraftwerk Berlin's massive complex.
The festival encompassed dozens of shows and invited audiences on a performative journey of audio-visual works, performance, in-situ sculptures, video art, and immersive sonic environments created or adapted for the building.
I managed all social media posts across IG, TW, and FB resulting on over half a million euros in ticket sales, asset design briefs, and provided live social media coverage in the form of Instagram Stories and posts. Post-event, I worked with the team to curate recap photos which were shared across socials.
Photos by Helge Mundt & Joanna Chwilkowska
